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Yongkang jieMing kitchenware co., LTD
Add:Zhejiang Yongkang stone town and end of the village
Contact:Mr Wang
Mob£º0086-579-15058652015
Tel:0086-579-89073886
Fax:0086-579-89073886
E-mail£ºsales1@zjcolorful.com
Website:www.zjcolorful.com
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| How to build high-end brand 2015 Chinese dream kitchen equipment company |
| 2015 Chinese dream, kitchen equipment enterprises to create high-end brand China kitchenware. The kitchen equipment industry after decades of development, have experienced the "war", "price war" stage, with the increasingly fierce market competition, the development of kitchen equipment industry is no longer stay in the full product development stage. Brand into the hairs of kitchen equipment industry, to talent showing itself in the intense competition, to create a unique brand culture is very important. Is to create brand differentiation The primary stage of brand building is the first enterprise to create a famous brand, and to enhance its relevance to the consumer life, improve the performance and the differences between the brand and enhance the advantage, the highest level is to let the brand and consumers have a binding relationship in emotion. It is worth noting that, in the fierce market competition situation, even in the highest level of "binding" brand still need continuous efforts and investment, in order to consolidate in the consumer's brand position. The brand must be integrated into the cultural elements Any outstanding brand is the soul of support, in the process of shaping the need to proceed from the emotional aspects, grasp of consumer psychology, by way of dialogue rooted in the general public. An effective brand kitchen equipment, to a certain extent, so that consumers feel the soul nourishing and moisturizing, this comes from culture. Therefore, the kitchen equipment enterprises must be integrated into the cultural elements in the brand building process, in order to safeguard the development of kitchen equipment brand. Of course, the brand is the kitchen equipment kitchen equipment products is a spiritual entity, the two are closely related and mutually independent, kitchen equipment brand should be closely linked to the psychological needs of consumers and spiritual pursuit, which requires the kitchen equipment enterprises and strive to create a culture has a profound cultural connotation and cultural symbols. The brand needs to reflect the enterprise values Kitchen equipment brand kitchen equipment should reflect the enterprise values, brand culture should be outward manifestation of inner quality of kitchen equipment enterprises. The kitchen equipment enterprises to build brands, from the consumer demand, consumers into brand building, brand building will be integrated into the corporate culture to build, integrate culture in enterprise operation. Kitchen equipment enterprises should start from these areas, to build its own brand positioning, to enhance the kitchen equipment brand to a new level, to get consumer recognition, in order to obtain new market opportunities. [ Last] [Next] [Back] |